Tuesday 30 August 2011

Looking Back: Amazon Kindle

The Amazon kindle appeared on our radar around about the time this blog came into being. While it had been out briefly before, it was starting to make big waves in the tech world. Amazon cleverly had ignored the apple inspired rush for top of the range functionality and top of the range prices, and instead went for something simpler and more importantly cheaper.

By keeping the kindle simple yet fantastically designed they single handedly lit a fire under the fledgling eBook industry. While others will point to competitor models and claim them "better". This was a case of good enough being, well...good enough. The kindle at 8.5mm was incredibly thin, with up to 2 months battery life and a capacity of around 3,500 books the kindle had the specs were it needed it. The kindle like many of its competitors made use of eInk screens that allowed for zero eyestrain on those using it. The inclusion of wi-fi and 3g was an inspiration allowing for easy access to amazons huge library from almost anywhere in the world all included in the purchase price (another fantastic idea.)


What really knocked my socks off though was Whispernet! The fact that the kindle would seamlessly update a central server with where I was up to in my book was a wonder. Meaning that if your kindle wasn't to hand and you picked up your android phone or laptop or iPhone (using their freely available apps,) you could continue from where you left off. This is were the kindle really wins over its rivals, its a service you are buying not just a device. The kindle itself is just an interface to that service, admittedly a beautifully designed interface but its the extras that Amazon include in the already low price that make the kindle the market leader now and for the foreseeable future.

Did the kindle live up to its hype. It most certainly did, amazon have sold many tens of millions and the reviews seem to be nothing but positive. The kindle was in great demand by spree4 users and has been very popular in the short time it has been available on the site.

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