Amazon release new Kindle....range.

A month ago we blogged about rumours of a new kindle. We detailed the wild and disparate speculation and tried to pick it apart and make some educated guesses. Today we found out who was right. Everyone!! The contradictory reports now explained as not being one product, but three.

Amazon supremo Jeff Bezos, makes an early play for the public shoes Steve Job retired from recently. A very telling strategy as he was releasing the first tablet to really have the potential to worry apples dominance of the market, that being the Kindle Fire. The fire will sport a full colour screen and i'm sure will boast the kind of seamless usability that marked the current kindle as such a winner. The Kindle fire is slightly smaller than the iPad(2) at 7 inches long, and only sports a 6gb memory (with it relying heavily on the above mentioned connection to Amazon's services and cloud storage.) The big plus point over the iPad is the price, it will be set a roughly half the price of the entry level iPad.

The fire wasn't the only new product either they have updated the kindle eBook reader into 2 new products. The Kindle touch and the Kindle (with the old kindle becoming the Kindle Keyboard.) As you may have already guessed the kindle touch allows you to control your kindle just by touch. They have stripped all other controls from the case thanks to this the touch is 8% lighter, boasts even longer battery life and more storage than the original. It still boasts the ePerl eInk screen for zero eye strain. The Kindle lacks the touch screen and sports a single 5way button, it will only be available in wifi only, but thanks to this should come in at under £100 when the UK prices are confirmed.

Another interesting move that we hope will be replicated here is that you can now buy subsidised kindle eBook readers. In that by agreeing to the presence of some adverts on your kindle (i.e when in power save mode,) you will get up to 30% off.

We can't wait to hear the UK release date and prices.