Wednesday, 11 January 2012

CES 2012 Highlights - Pure unveils Sensia 200D Connect

The original sensia was one of those products that on paper should have been a major seller. The sensia was supposed to be your one stop shop for radio. Boasting DAB, FM and internet radio if you couldn’t find the music you wanted on the sensia it didn’t exist. It had a cool design and included many features/gimmicks such as a touch screen and facebook/twitter apps. It failed to set the world alight though, personally I felt the price tag may have been to much for its target demographic and it never quite became the must have gadget it promised.


So let's fast forward to this weeks CES in Las Vegas and Pure have decided that now is the sensia time. They announced the release of the updated model the sensia 200D connect. The new model is generally a polished version of the original, but with the rather cool new features of recording onto any usb stick and the ability to stream music from your home pc.

I think pure may have made the grade this time. While the price tag is still high for a radio its not massively more than its competitors while trumping their features and looking so much better . Also its target demographic “the facebook” generation are a little older now and pure hope a little better off.

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